#GivingTuesdayNow is right around the corner! By now, you likely have your #GivingTuesdayNow fundraiser set up. However, this is only the first step. To help increase donations, it is important to spread the word about your #GivingTuesday campaign.
Here we present 4 tips to help you promote your #GivingTuesday campaign.
1. Share on your website and social media pages
Feature your campaign directly on the homepage of your nonprofit’s website, especially in the days leading up to #GivingTuesday. Make it easy for visitors to see details, and include a “Donate Now” button to encourage donations.
And don’t forget about social media! Share your fundraiser across all of your social platforms, including links on your posts for your followers to donate to your #GivingTuesday campaign.
2. Ask your mission ambassadors to share your message
Mission ambassadors are the people who are passionate about the mission of your organization. Take time to personally contact these individuals and ask if they would be willing to share you #GivingTuesday campaign on their social media profiles. By having your mission ambassadors share your fundraiser, you reach individuals you may not have otherwise reached.
3. Create an event thermometer to measure your fundraising progress
As you progress toward your organization’s fundraising goal, update your social media followers. Using tools such as event thermometers can help you measure campaign progress and show your followers how close you are to reaching your #GivingTuesday fundraising goal. It also shows your contributors that their donation is making a difference.
4. Go live on social media
Live videos get more traction than other types of social media content and allow viewers to see the unedited personalities behind your organization. Throughout your #GivingTuesday campaign, ask different people within your organization to create live videos to promote your fundraiser. They are a great tool to update donors on fundraising progress and they give more visibility to your #GivingTuesday fundraiser.
Don’t be afraid to try something new for your 2020 #GivingTuesdayNow campaign. New techniques help spread the word about what your nonprofit is doing for the community.
Allow us to help your nonprofit make the most of this year’s #GivingTuesday. Quickly and easily set up a FREE peer-to-peer campaign with togetherweraise, from Stewardship.